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ERIC Number: EJ1167687
Record Type: Journal
Publication Date: 2017
Pages: 15
Abstractor: As Provided
ISSN: ISSN-0897-5930
Teaching International Business as an Opportunity to Develop Cultural Sensitivity
Frank, Ellen J.
Journal of Teaching in International Business, v28 n3-4 p197-211 2017
Business program graduates are expected to perform with cultural sensitivity in international and intercultural professional environments. In order to support student development of the necessary mindset, a variety of assignments and activities have been integrated into the undergraduate International Business (IB) course. This article describes several types of exercises that can be used by anyone teaching this course or one where cultural sensitivity is an important component. No quantitative data are presented, nor are any claims made to the efficacy of these assignments. But student comments point to increased cultural sensitivity and a better understanding of the issues of globalization.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site:
Publication Type: Journal Articles; Reports - Descriptive; Tests/Questionnaires
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A