ERIC Number: EJ1167434
Record Type: Journal
Publication Date: 2014
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1835-9132
EISSN: N/A
Selecting a Free Web-Hosted Survey Tool for Student Use
Elbeck, Matt
e-Journal of Business Education and Scholarship of Teaching, v8 n2 p54-68 2014
This study provides marketing educators a review of free web-based survey services and guidance for student use. A mixed methods approach started with online searches and metrics identifying 13 free web-hosted survey services, described as demonstration or project tools, and ranked using popularity and importance web-based metrics. For each web-based survey tool, 187 undergraduate marketing students ranked each tool by completing a short survey project. A regression model's latent factor points to intuitiveness as a highly favorable feature of web-based survey products. Results identify Free Online Surveys as a superior demonstration tool, and Question Pro as the best project tool. The findings help users identify which of the popular free web-hosted online survey tools should best meet their needs.
Descriptors: Online Surveys, Student Surveys, Mixed Methods Research, Undergraduate Students, Marketing, Regression (Statistics), Intuition, Technology Uses in Education, Questionnaires, Web Sites, Vendors, Student Attitudes, Student Behavior, Evaluation Methods
Australian Business Education Research Association. PO Box 408, Mapleton, Queensland 4560, Australia. e-mail: editor@ejbest.org; Web site: http://www.ejbest.org/
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A