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ERIC Number: EJ1167434
Record Type: Journal
Publication Date: 2014
Pages: 15
Abstractor: As Provided
ISSN: EISSN-1835-9132
Selecting a Free Web-Hosted Survey Tool for Student Use
Elbeck, Matt
e-Journal of Business Education and Scholarship of Teaching, v8 n2 p54-68 2014
This study provides marketing educators a review of free web-based survey services and guidance for student use. A mixed methods approach started with online searches and metrics identifying 13 free web-hosted survey services, described as demonstration or project tools, and ranked using popularity and importance web-based metrics. For each web-based survey tool, 187 undergraduate marketing students ranked each tool by completing a short survey project. A regression model's latent factor points to intuitiveness as a highly favorable feature of web-based survey products. Results identify Free Online Surveys as a superior demonstration tool, and Question Pro as the best project tool. The findings help users identify which of the popular free web-hosted online survey tools should best meet their needs.
Australian Business Education Research Association. PO Box 408, Mapleton, Queensland 4560, Australia. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A