High school counselors play a key role in increasing students' access to college. With increasing student-to-counselor ratios as well as demands on their time, school counselors often lack the ability to provide adequate college counseling. In this article, we explored how school counselors can use educational technology, specifically the online program Naviance, to supplement college counseling in an effort to increase college access for all students. Results showing that students who logged in to Naviance more frequently had higher college application rates indicated that Naviance is an appropriate way for school counselors to promote college access.