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ERIC Number: EJ1167373
Record Type: Journal
Publication Date: 2015
Pages: 10
Abstractor: As Provided
ISSN: EISSN-1835-9132
Nationality as a Determinant of Learning Styles: Comparing Marketing Students from Bulgaria and the USA
Budeva, Desislava; Kehaiova, Maria; Petkus, Ed
e-Journal of Business Education and Scholarship of Teaching, v9 n1 p97-106 2015
More than ever, college students vary in terms of nationality and cultural backgrounds, which raises the question: do these cultural differences translate into different learning styles? This study attempts to investigate how marketing students from different countries adopt certain learning styles using two samples of undergraduate students from the USA and Bulgaria, examining separate aspects of learning style preferences based on Kolb's Learning Styles Inventory. Results indicate that only one out of the four Kolb's learning styles dimension is different in the two samples, and even though students from the two countries differ in terms of learning styles, the majority seem to prefer the assimilation and convergence styles.
Australian Business Education Research Association. PO Box 408, Mapleton, Queensland 4560, Australia. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Bulgaria; United States
Identifiers - Assessments and Surveys: Learning Style Inventory
Grant or Contract Numbers: N/A