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ERIC Number: EJ1167366
Record Type: Journal
Publication Date: 2015
Pages: 12
Abstractor: As Provided
ISSN: EISSN-1835-9132
Exploring the Contribution of Extra Credit in Marketing Education
Elbeck, Matt; DeLong, Deborah
e-Journal of Business Education and Scholarship of Teaching, v9 n1 p107-118 2015
This study advances the literature on the incidence, attitudes and motivations to complete extra credit assignments. Behavioral feedback from 59 marketing instructors and 43 Principles of Marketing students aligned with reported incidence rates of offering and completing extra credit assignments, respectively. This was followed with open-ended questions about the appeal and benefits of extra credit assignments from a sample of 23 Principles of Marketing students. Content analysis supported by strong inter-rater validation revealed a two-dimensional construct of proactive/achievement orientation to earn more points toward a higher grade and a reactive/recovery orientation to extra credit. Discussion offers guidance on the use of extra credit assignments.
Australian Business Education Research Association. PO Box 408, Mapleton, Queensland 4560, Australia. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A