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ERIC Number: EJ1167337
Record Type: Journal
Publication Date: 2017
Pages: 38
Abstractor: As Provided
ISSN: EISSN-1835-9132
Ferengi Business Practices in "Star Trek: Deep Space Nine"--To Enhance Student Engagement and Teach a Wide Range of Business Concepts
Lopez, Katherine J.; Pletcher, Gary; Williams, Craig L.; Zehner, William Bradley, II
e-Journal of Business Education and Scholarship of Teaching, v11 n1 p19-56 2017
The purpose of this article is to provide examples of business concepts appearing in science fiction, offering accounting and business educators a means to engage students and allow students to make connections with business concepts outside of the strict business realm, resulting in increased long-term learning. To accomplish this, the "Star Trek" series "Deep Space Nine" (Berman, et al., 1993-1999) was examined, and instances of business concepts located in the series were documented and presented in table format. This paper adds value by providing educators with a database of examples to help students learn business concepts. This article identifies specific accounting, business, and economic concepts illustrated by the Ferengi Traders in "Star Trek: Deep Space Nine," as well as explores the educational theory behind why students are more likely to engage in learning by relating the new to the familiar.
Australian Business Education Research Association. PO Box 408, Mapleton, Queensland 4560, Australia. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A