How can we inspire our youth to consistently do what is right? Lectures and readings on ethics could help, but are unlikely to spur intrinsic motivation. A more comprehensive option is to aid in the development of a characterbased moral identity which will stay with them as they grow. The development of a moral identity is desirable because it can create an intrinsic desire to do what is right and to act in accordance with a moral self-image. The studies examined in this paper demonstrate that the process of developing a moral identity can be enhanced through the guidance of ethical role models and participation in ethical activities and organizations.