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ERIC Number: EJ1166668
Record Type: Journal
Publication Date: 2017
Pages: 6
Abstractor: ERIC
ISSN: ISSN-1086-4822
Generation Z: Educating and Engaging the Next Generation of Students
Seemiller, Corey; Grace, Meghan
About Campus, v22 n3 p21-26 Jul-Aug 2017
In 1995, the Internet was born. So, too, was Generation Z. The oldest of this post-Millennial generation arrived to college in 2013, and more than four years later, Generation Z students fill the nation's classrooms, campus programs, and residence halls. In order to recruit, educate, and graduate this new generational cohort effectively, educators must understand the overarching characteristics, perspectives, and styles of these students. In 2014, the authors decided to conduct a study of more than 750 Generation Z students from 15 institutions of varying sizes and types across the country. The study provided insights on this generation's perspectives, styles, preferences, concerns, and beliefs as they related to politics, spirituality, motivation, communication, social issues, community engagement, relationships, leadership, and learning. They supplemented their findings with emerging generational research, market research, social and behavioral science studies, and national polling data. In this article, they present their study's findings, as well as results from several large studies that include more than 150,000 students, in their 2016 book, "Generation Z Goes to College." This research shows that while Generation Z shares some characteristics with Millennials, it is a vastly different generational cohort. Current campus environments have been designed for previous generations, which do not and cannot fully meet the needs, interests, and learning preferences of Generation Z students.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A