This article presents an argument for re-reading Jean Baudrillard's ideas considering their potential contribution to the sociology of higher education, particularly in relation to contemporary debates about "world-class" universities. In order to apply Baudrillard's ideas, China's commitment to the development of "world-class" universities is presented as a case study. Radical thinking, as understood by Baudrillard, relies on ambivalence and fascination--instead of critique--and seeks to push a logic to its limits rather than opposing it. Critiques of world-class universities have not stopped the totalizing effects of rankings and world-class status seeking; on the contrary, these phenomena and their effects continue to accelerate. A non-deterministic approach to thinking is set into motion around the paroxystic state that prevails in the pursuit of "world-class" status among contemporary higher education systems.