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ERIC Number: EJ1164825
Record Type: Journal
Publication Date: 2017-Dec
Pages: 9
Abstractor: As Provided
ISSN: ISSN-0268-1153
The Association between the Nature of the Goal Committed to and Quitting Smoking
Borland, Ron; Li, Lin; Balmford, James
Health Education Research, v32 n6 p546-554 Dec 2017
Commitments to goals are theorized to affect behavior change outcomes, but competing theories argue for hard to achieve goals and strategic sub-goals as optimum strategies for success. This study aimed to explore whether the nature of the goal affects smoking cessation outcomes. A total of 1043 participants in a randomized controlled trial of variations to an automated computer generated cessation advice program, who had made a quit attempt were asked at 1 month post quit about the initial goal they had set at the time of making the attempt. They were also followed up at 6 months post quit. Compared with those reporting "seeing how it will go," those who reported the goal of "taking it a cigarette at a time" were less likely to be quit at 1 month, while those with the most ambitious goal, to "never smoke again," were more likely to be quit, and were more likely to maintain abstinence for 6 months. Indeed, "taking it a cigarette at a time" was associated with greater short-term relapse. There is likely to be a benefit in encouraging smokers to set ambitious long-term goals rather than setting intermediate or non-specific goals.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A