This article focuses on an analysis of trends in the "Journal of Positive Behavorial Interventions" ("JPBI") since its inception. The primary emphasis is on the variables that contributed to the origin of the journal. Key researchers and other professionals felt that there was a need for a new field (with a new journal) in order to meet an unfullfilled demand. This new field would need to emphasize values of human dignity, nonaversive behavioral interventions, and data to support claims of effectiveness. Thus, both values and science were key elements of "JPBI" right from the very start, and have continued until the present time. These emphases have resulted in "JPBI" becoming one of the premier journals in the behavioral sciences, with an enthusiastic, competent, and ever growing number of members. The future looks bright.