This article proved the urgency of the problem of development of professional thinking of students studying design in modern conditions of higher education. The authors substantiate for the need of an innovative Blaise-method development of professional design thinking of students in higher education. "Blaise-method" named by us in accordance with the English translation of "blaze", which means flash, bright light. It aims to organize the efficient and harmonious functioning of the brain in the process of project activities and is based at the creative mental condition of the individual, which is achieved when performing exercises developed with the use of alpha-technology "BLIC". Thus, the authors emphasize the innovation of the blaze -- the method of development of professional design thinking.