For decades, racial incidents have routinely occurred on college campuses. But today, news about them is more quickly and widely shared because of the public's access to technology. In response, it is common for senior-level administrators to release statements about racial incidents after an institution receives widespread negative publicity. This study is an analysis of 18 statements issued by college presidents. Each statement is in response to a racial incident that occurred over 3 academic years (2012-2015). Findings reveal how college presidents' statements broadly mention the racial incident itself, regularly address the group or individual who committed the racist act, but usually do not acknowledge the systemic or institutional issues that foster racial hostility on college campuses. Because racist behaviors on college campuses have been constant, the need to address concerns about racial issues will continue, and this study offers a new perspective on evaluating college presidents' responses to highly publicized racial incidents in higher education.