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ERIC Number: EJ1163146
Record Type: Journal
Publication Date: 2018-Jan
Pages: 20
Abstractor: As Provided
ISSN: ISSN-1558-6898
A Digital Mixed Methods Research Design: Integrating Multimodal Analysis with Data Mining and Information Visualization for Big Data Analytics
O'Halloran, Kay L.; Tan, Sabine; Pham, Duc-Son; Bateman, John; Vande Moere, Andrew
Journal of Mixed Methods Research, v12 n1 p11-30 Jan 2018
This article demonstrates how a digital environment offers new opportunities for transforming qualitative data into quantitative data in order to use data mining and information visualization for mixed methods research. The digital approach to mixed methods research is illustrated by a framework which combines qualitative methods of multimodal discourse analysis with quantitative methods of data mining and information visualization in a multilevel, contextual model that will result in an integrated, theoretically well-founded, and empirically evaluated technology for analyzing large data sets of multimodal texts. The framework is applicable to situations in which critical information needs to be extracted from geotagged public data: for example, in crisis informatics, where public reports of extreme events provide valuable data sources for disaster management.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A