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ERIC Number: EJ1163119
Record Type: Journal
Publication Date: 2017-Dec
Pages: 17
Abstractor: As Provided
ISSN: ISSN-2329-4922
Confronting Negative Narratives: The Challenges of Teaching Professional Social Media Use
West, Sara
Business and Professional Communication Quarterly, v80 n4 p409-425 Dec 2017
Because social media skills are increasingly viewed as essential for professionals, social media is incorporated frequently in business communication courses. When students are asked to consider professional uses of social media, however, they are often unwilling to critically engage these technologies. This article continues discussions of students' reticence due largely to negative cultural narratives that label social media as unprofessional, or that link social media only with reputation management. Using student interviews and writing from a social media writing course, I discuss challenges posed by students' adherence to these narratives and conclude with five suggestions for implementing social media successfully.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Arkansas
Grant or Contract Numbers: N/A