Jack Michael offered a course on verbal behavior almost every year throughout his teaching career. Jack was also interested in the application of Skinner's work and in 1976 began to offer a graduate course at Western Michigan University titled Verbal Behavior Applications. Jack and his students pursued the application of Skinner's work on verbal behavior with dozens of empirical studies during the 1970s. In honor of the 60th anniversary of the publication of Skinner's book "Verbal Behavior," the current paper presents some of my recollections of Jack's work on verbal behavior as his student, graduate teaching assistant, and research collaborator during that time period.