This article begins a series on promoting research through social media. This opening article focuses on how and why two human resource development journals have expanded their social media activities. Particular attention is given to the intentionality behind creating and implementing a social media plan to bridge the traditional field of research with the opportunities available through the use of current social media outlets. Initial evidence is presented concerning the impact of these efforts. Subsequent articles will focus on efforts by individual researchers to make use of social media to disseminate research.