ERIC Number: EJ1160596
Record Type: Journal
Publication Date: 2017-Dec
Abstractor: As Provided
Engaged Learning through Online Collaborative Public Relations Projects across Universities
Smallwood, Amber M. K.; Brunner, Brigitta R.
Journalism and Mass Communication Educator, v72 n4 p442-460 Dec 2017
Online learning is complementing and even replacing traditional face-to-face educational models at colleges and universities across the world. Distance education offers pedagogical and resource advantages--flexibility, greater access to education, and increased university revenues. Distance education also presents challenges such as learning to create effective online assignments that engage students, especially in public relations, where team-based learning and collaboration are key. Instructors from two U.S. universities--one comprehensive university and one research university--evaluated student performance on and feedback from a cross-university online team-based project. Emergent themes from student performance and feedback reflect research in scaffolding and engagement theory.
Descriptors: Public Relations, Online Courses, Distance Education, Feedback (Response), Teamwork, Student Projects, Scaffolding (Teaching Technique), Cooperative Learning, Intercollegiate Cooperation, Student Exchange Programs, Barriers, Interaction, Usability, Group Dynamics, College Students
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
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