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ERIC Number: EJ1160583
Record Type: Journal
Publication Date: 2017-Dec
Pages: 14
Abstractor: As Provided
ISSN: ISSN-0273-4753
An Online Project-Based Competency Education Approach to Marketing Education
Ye, Christine; Van Os, Jerry; Chapman, Dick; Jacobson, Dax
Journal of Marketing Education, v39 n3 p162-175 Dec 2017
As the marketplace becomes more competitive, there is a growing demand for business educators to prepare graduates to adapt to the challenges of the marketplace. However, concerns regarding the pedagogical challenges of balancing conceptual knowledge and practical skills are accumulating in the academic literature. In this article, we make the case for an online project-based competency education model by describing the pedagogical framework and strategies that our institution has adopted and successfully implemented. We highlight some key takeaways addressing specific features of our program that create added value for students and ultimately help them become more competitive in the workplace. We conclude with implications, challenges, and directions for future research.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Utah
Grant or Contract Numbers: N/A