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ERIC Number: EJ1160482
Record Type: Journal
Publication Date: 2017
Pages: 9
Abstractor: As Provided
ISSN: EISSN-2167-8715
The Book Trailer Project: Media Production within an Integrated Classroom
Festa, Karen
Journal of Media Literacy Education, v9 n2 p105-113 2017
A special education co-teacher in an integrated elementary classroom describes key aspects of media literacy pedagogy for all students, including opportunities for critical analysis and creative media production. After elementary school students learned about author's craft, purpose, theme/message, three types of writing, and target audience, they began looking at these elements using Super Bowl ads and participated in rich discussions which demonstrated their analysis and reflection on advertising. Students created a book trailer project, working in small groups to create videos to promote a book written by a local author and illustrator. Such work bridges gaps in social-emotional development, communication skills, and critical thinking skills for all learners.
National Association for Media Literacy Education. 10 Laurel Hill Drive, Cherry Hill, NJ 08003. Tel: 888-775-2652; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Rhode Island
Grant or Contract Numbers: N/A