The neoliberal turn in public education positions the parent as a consumer within an expanding educational marketplace. This shift is premised on the notion that the free market is best suited to promote equity. Critics of this claim highlight how a larger choice arena creates additional opportunities for privileged parents to mobilize their resources to further their child's advantages. While extremely important, this framework of analysis ignores the role that educational choice plays in producing parent subjectivities. In this article, we explore how parents at one specialized arts high school construct notions of the "good/moral" parent around the decision to "choose the arts," and how these categories work to reinforce dominant race, class, and gender hierarchies within the school. We hope to illuminate how educational choice is not solely about shaping the material and symbolic conditions of the child; it is about producing parent subjectivities as well.