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ERIC Number: EJ1159623
Record Type: Journal
Publication Date: 2017-Oct
Pages: 7
Abstractor: ERIC
ISSN: ISSN-0897-5264
College Students' Experiences with Anonymous Social Media: Implications for Campus Racial Climate
Armstrong, Amanda; Thomas, Jaymi; Smith, Madeline
Journal of College Student Development, v58 n7 p1101-1107 Oct 2017
The purpose of this exploratory case study was to gather undergraduate students' perceptions of anonymous racist messages found on Yik Yak and to better understand the implications of anonymous platforms on campus racial climate. Given the limited research surrounding students' use of anonymous social media platforms, as well as the predominant use of quantitative methodologies in measuring aspects of campus climate, the authors conducted a qualitative pilot case study with three participants to gather preliminary data on the following research questions: (1) How do students respond to and think about racist messages found on Yik Yak?; and (2) What role, if any, does anonymity play in students' experiences with Yik Yak? The authors utilized an exploratory case study approach and a criterion volunteer sample in that participants in the study, who were undergraduates students at a midsized public research university (MPRI), had previously used or were currently using Yik Yak. Data included a one-on-one semistructured interview lasting 60 minutes with each of the three participants, field notes, and public documents consisting of statements released by the MPRI administration and the local Yik Yak feed.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A