How does an association prioritize the needs of its members as it introduces new professional standards? What strategies ensure a smooth transition from one set of standards to another? How can a school librarian use new standards to spark and maintain continuous professional growth? One way to ease the transition and prioritize the needs of members is to start by asking what members value in the current standards and what they want in the refreshed standards. AASL did just that. This article describes how AASL produced and implemented a strategic plan to identify resources for seven specific groups of people: school librarians who need help, innovative school librarians, school library supervisors, educators of librarians, school administrators, teachers, and parents. To support librarians implementing the new standards, they plan to: (1) explain the AASL Standards to school librarians, stakeholders, and partners; (2) engage innovators in developing tools to explain the AASL Standards; (3) equip practitioners to use the AASL Standards; and (4) evaluate progress and adjust for changing conditions. This article takes the reader through AASL's adoption and implementation of the new standards using a three-year strategic plan centered around these four goals.