While moral education is taught in the primary--and some in--the secondary grades, morality and ethics education has not been a subject since World War II in tertiary grades. Neverless Japanese universities have neither academic departments nor courses solely devoted to scholarship or instruction in the area of moral studies. In this article, the author who is the president of the university, argues the importance of teaching morality and ethics in Japan's higher education institutions and how Reitaku University is meeting today's challenges.