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ERIC Number: EJ1159361
Record Type: Journal
Publication Date: 2017-Oct
Pages: 4
Abstractor: As Provided
ISSN: EISSN-1077-5315
Getting Your Message Across: Mobile Phone Text Messaging
Beecher, Constance C.; Hayungs, Lori
Journal of Extension, v55 n5 Article 5TOT1 Oct 2017
Want to send a message that 99% of your audience will read? Many Extension professionals are familiar with using social media tools to enhance Extension programming. Extension professionals may be less familiar with the use of mobile phone text-based marketing tools. The purpose of this article is to introduce SMS (short message system) marketing and provide a starting point for using mass text messages in Extension programming.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A