Increasingly, farmers are looking to private sector advisors to inform their nitrogen decisions, but little is known about these important actors. We held a Sustainable Nitrogen Roundtable workshop to bring together important groups--private sector farm advisors, Extension educators, scientists, and farmers--to discuss new research and more sustainable use of nitrogen in midwestern cropping systems. We gained important insights by reaching outside academia and including private sector farm advisors as valued participants. Ninety percent of participants found that their understanding of varied viewpoints on nitrogen management improved, and an equal proportion would recommend such a workshop to a colleague.