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ERIC Number: EJ1158257
Record Type: Journal
Publication Date: 2017
Pages: 3
Abstractor: ERIC
ISSN: ISSN-0734-6670
Like, Love, Delete: Social Media's Influence on College Choice
Turner, Marcia Layton
Journal of College Admission, n237 p31-33 Fall 2017
Ten years ago, NACAC published a report showing that 61 percent of college admission offices were using social media to recruit prospective students. The authors--and many people in college admission--could see the writing on the wall: Social media was becoming indispensable. One of the study's authors, Nora Ganim Barnes, recently observed, "Social media is omnipresent on the campus. It would surprise me if you found a campus that was not heavily invested in their social media. Enrollments are generally down and competition is fierce. [Ignoring social media] is simply no longer an option." Colleges have gotten on board, wanting to meet students where they are. Barnes also reported finding that 41 percent of school officials "believe they can directly attribute an increase in enrollments to their social media efforts." This article discusses ways admission professionals can leverage social media to influence college choice.
National Association for College Admission Counseling. 1631 Prince Street, Alexandria, VA 22314-2818. Tel: 800-822-6285; Tel: 703-836-2222; Fax: 703-836-8015; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A