Using large sample data from the 2013 National College Graduate Employment Survey, this article compares and analyzes differences in the job-seeking process and results for college students with urban and rural household registrations and uses a measurement model to explore factors affecting the starting salaries of college students. The research found that in the job seeking results, college students with urban household registrations had higher starting salaries than did college students with rural household registrations, and a greater proportion of college students with urban household registrations entered the main labor market. An overall analysis of the job seeking process shows that compared to college students with rural household registrations, college students with urban household registrations first showed a greater inclination to choosing management and technical professions. Furthermore, they obtain better quality positions by investing more economic resources, making more effective use of information channels, and using less time for job seeking. Finally, a study of the factors impacting starting salaries found that gender factors have a greater impact on college students with urban household registrations, the contribution rate of academic degrees toward starting salary is greater for college students with rural household registrations, and the intergenerational transmission of extent of education and income is more significant for graduates with urban household registrations. [This article was translated by Jeff Keller.]