This article uses 2011 sampling survey data on the nationwide state of employment of college graduates to investigate differences in the following three areas: starting salary, industry entry, and entry to state-owned work units between college students with urban and rural household registrations. The study finds that college students with rural registrations have differing degrees of disadvantages in the three aforementioned aspects, and the disadvantage for industry entry is the most prominent. Among the factors studied, family background and differences in social relationships during the employment search are the most important factors leading to employment inequalities among urban and rural college students. Choice of major can explain some of the disadvantages of rural students in starting salary and entrance to high-income industries, and school performance of college students was not a major cause of employment differences for urban and rural college students. [This article was translated by Jeff Keller.]