In 2015, Elgin Community College's Student Success Infrastructure used the book "Influencer: The New Science of Leading Change" (2013) by Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler to help frame conversations about improving student success. One of the book's main concepts is using data to identify and leverage key behaviors leading to desired outcomes. To this end, the Institutional Research Office has begun using regression analysis to identify key behaviors and characteristics that have an impact on student retention. The current project builds on this work and contributes to the general higher education literature by assessing the impact of additional personal contact/outreach on early registration.