Professional identity development is an emerging area for alcohol and drug counselors. Few studies have investigated professional identity in alcohol and drug counselors (Ogborne, Braun, & Schmidt, 2001; Massella, Simons, Young, Haas, & Toth 2013). The goal of the current study is to add to this area of research. A total of 1,333 certified addiction professionals were recruited to take part in an online survey about professional and recovery identity and professional development. The survey response rate was 20.7%. Most participants were White females with a graduate degree. Less than half of the participants identified themselves as in recovery from substance abuse. Alcohol and drug professionals with a recovering identity work with different populations, use different modalities and subscribe to different theoretical orientations compared to those professionals without a recovering identity. The need to recognize and promote alcohol and drug professionals' identity is paramount for securing addiction counseling as a distinct discipline or counseling specialty in the behavioral health field.