Thinking and other non-cognitive skills are becoming more important because the information explosion means less reliance on memorising facts and more on the ability to understand, analyse, apply, evaluate and create. In addition, many learners entering schools today will work in job categories not yet imagined; therefore a teaching focus on fact learning is a lottery for future employment opportunities. The recent National Strategies for primary and secondary schools in England labelled the cognitive domain of Bloom's Taxonomy as a set of thinking skills. As a result, these have become a common feature of educational practice. However, thinking requires processing in working memory. In this article, the author explores the misuse of Bloom's Taxonomy.