Four-year graduation rates have become a key performance measure for the institutions of higher education. However, with less than 30% of the first-time freshmen being able to graduate in four years from a four-year program suggests an investigation of the factors that affect a timely progress of students through their course of study. Many would argue that the poor college preparation of our high school students is to blame for low graduation rates at the institutions of higher education, a situation, which is really not in the control of these institutions. We propose that course availability can play a significant role in the timely progress of students through their course of study. This element is well under institutional control. Course availability can be affected by the pockets of varying demands of courses/classes, which exist naturally at most institutions due to scheduling constraints and the preferences of different segments of student body. Improving course availability would accelerate students' progress in their course of study, and therefore, would help improving graduation rates. In this research, we examine the course availability to students from an institutional effectiveness perspective. We propose to improve course availability through demand balancing in which the demand is strategically shifted from the high-demand segments to low-demand segments through financial incentives. Our model is based on cost minimization and, therefore, we do not propose imposing a tuition premium on high demand segments. Instead, we propose targeted outreach (marketing) with financial incentives to strategically shift demand from high demand to low demand segments. We also identify key segments of student body for highly target outreach (marketing) for maximizing the effectiveness of the proposed model. A bibliography is included.