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ERIC Number: EJ1155070
Record Type: Journal
Publication Date: 2012
Pages: 13
Abstractor: As Provided
ISSN: ISSN-1947-8607
E-Learning in India: Segmenting Students of a Business School Based on Their Perception
Chawla, Deepak; Joshi, Himanshu
International Journal of Adult Vocational Education and Technology, v3 n4 Article 1 p1-13 2012
E-learning has become an important tool to impart education. This study examines the awareness and perception of e-learning among Indian students enrolled for a business management course at a premier business school. It is generally perceived that since Indian Institute of Management, Ahmedabad (IIM-A) is universally acknowledged for its quality of education, the awareness and perception about e-learning would be uniform. This could be attributed to factors like a sound educational background and the exposure to information technology. This study attempts to segment the sample based on the student perception towards e-learning. The results show that the level of awareness and the degree of familiarity with e-learning technologies are high. Three student clusters were found, which split the students into those with "high motivational & learning propensity", "neutral motivational & learning propensity" and "low motivational & learning propensity." These three clusters were labeled as "Enthusiastic," "Pragmatist," and "Unenthusiastic." Further, it was found that the age of students varied significantly within these three clusters.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A