Quality and excellence are requirements that Society demands from universities. However, several questions arise in the real-world application of these concepts: How can they be incorporated into the classrooms or laboratories? What is the proper way to create a quality and innovation culture in daily teaching? In order to answer to these questions, this paper presents a code of good teaching practice based on quality and innovation concepts that can be applied in Higher Education. This code is the result of the experience gained by four university teachers for eleven years. It has been developed considering several international standards. The code is composed of different processes covering all aspects of the teaching activities. It helps teachers to continuously improve the quality of their work and can serve for any area of Higher Education. To represent the code, a process map, several flowcharts, sheets of processes and records have been defined. Additionally, a Web application implementing all items of the code has been designed in order to facilitate its real-world application.