We live in the world of the intensely market-driven lower case "i". Since the launch in 1998 of the "iMac", Apple Inc. has spawned a plethora of lower-case "i" devices and programmes. What do these mean? According to Steve Jobs (1998), the "i" signified "the marriage of the excitement of the internet, with the simplicity of Macintosh" (Jobs, 1998), so the "i" stands for internet then? Jobs suggested in the same speech it could also stand for individual, instruct, inform, and inspire. Whatever the "i" signifies, which it seems can be anything you want it to be, there is no denying that it is pervasive. The small "i" is also insidious. It crept into the vocabulary, into homes, our pockets and handbags, and spun off into other products. The small "i" typifies many other takeovers, which marginalise or replace what we valued before, and become our new way of thinking. The question then asked in this article is this: As these devices, and this language have become ubiquitous in schools as essential tools to equip the children for the future, what has happened to the upper case "I"? Where has the uppercase "I" gone--not only in a neoliberal market-driven education systems--but for students of colour, where is the "uppercase "I" in the omnipresent "white spaces" (Milne, 2013) which permeate the schools? Where is the crucially important "I" for Identity? Where is Indigeneity? This article describes the struggle to retain students' ethnic identity and indigenous knowledge with resistance at Kia Aroha College, a designated-character, Grades 6 to 12 secondary school located in Otara, South Auckland, New Zealand. The article tells the story about a predominantly Maori and Pasifika community in urban Aotearoa New Zealand where young people, their families, and a school community chose to create a different tomorrow. It is a story of convergence; of restored memory of cultural tradition, values and beliefs, appropriate knowledge, information and technology, applied wisdom and spirituality. It is the story of Otara: where ancient and new technologies meet.