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ERIC Number: EJ1154421
Record Type: Journal
Publication Date: 2017
Pages: 15
Abstractor: As Provided
ISSN: ISSN-1052-8008
Helping Students Find Their Sweet Spot: A Teaching Approach Using the Sales Process to Find Jobs That Fit
Allen, Concha K.; Dugan, Riley G.; Popa, Eugen M.; Tarasi, Crina O.
Marketing Education Review, v27 n3 p187-201 2017
Despite the importance of achieving person-job fit--and the role marketing educators play in developing students for career success--there remains a lack of guidance for faculty as they shepherd students through the career development process. This article details how the seven-stage selling process can be used as a basis for teaching the job search process and provides exercises and implementation suggestions for marketing and sales faculty. Preintervention and postintervention survey results show improved career exploration, job search and interviewing self-efficacy, and clarity among current and former students, resulting in increased person-job fit.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A