Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated client-sponsored project (CSP), while teams in another section chose their own nonprofit organizations. Although both the CSPs and non-CSPs were evaluated favorably, students who worked on the CSP reported greater learning and greater career confidence compared to students who worked on the self-selected projects. Suggestions for implementing the project in both CSP and non-CSP formats are provided.