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ERIC Number: EJ1154416
Record Type: Journal
Publication Date: 2017
Pages: 11
Abstractor: As Provided
ISSN: ISSN-1052-8008
An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives
Vinuales, Gema; Harris, Judy
Marketing Education Review, v27 n3 p161-171 2017
Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated client-sponsored project (CSP), while teams in another section chose their own nonprofit organizations. Although both the CSPs and non-CSPs were evaluated favorably, students who worked on the CSP reported greater learning and greater career confidence compared to students who worked on the self-selected projects. Suggestions for implementing the project in both CSP and non-CSP formats are provided.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A