This article considers how to communicate and interact with researchers about data management services. Using the premise that bad information is processed more thoroughly than good, the authors integrate that premise into an exploration of the alignment (or nonalignment) of library-emanating data management communications with the divergent expectations of researchers in different academic domains. How might the notion that bad information resonates better with researchers be used to inform the ways that libraries promote data services and communicate about data management practices? And could these approaches differ across disciplines? Insights concerning possible misalignment of current communications could lead to corrective action.