This article outlines the involvement of the Bodleian Libraries at the University of Oxford in developing new services for research data management. It offers reflections on what such additional support means for academic librarians, specifically considering support offered by subject consultants and a series of research data management (RDM) training workshops. The need to reshape library roles, teams and collections to accommodate developments in support for research data and its management is discussed. Additional actions being carried out within the Bodleian Libraries to help further meet these needs are outlined and include the development of the role of a Data Librarian and engagement of a network of librarians with this expanding area of professional knowledge. This review of what has been achieved so far provides fellow practitioners with valuable lessons and pointers to consider when reviewing the support required within their own institutions.