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ERIC Number: EJ1153277
Record Type: Journal
Publication Date: 2017-Aug
Pages: 4
Abstractor: As Provided
ISSN: EISSN-1077-5315
Unique Approach to Creating and Implementing a Social Media Strategic Plan
Davis, Jamie; Dishon, Karissa
Journal of Extension, v55 n4 Article 4IAW1 Aug 2017
Social media is a valuable communication, outreach, and marketing tool, yet Extension educators often underutilize social media due to concerns related to lack of guidance and perceived risks. This article showcases a unique approach to creating a social media strategic plan that applies best practices from the field of marketing and addresses Extension educators' apprehensions about using social media. The development and implementation of a statewide plan provided opportunities for each Extension educator to support the plan in varying meaningful ways according to his or her time availability, interest, and comfort level.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Oregon
Grant or Contract Numbers: N/A