Receiving feedback from students has become a normal part of life for university teachers worldwide. This puts pressure on them from several sides and may be an influential factor that leads them to tailor their teaching to students' preferences. The aim of this study was to investigate teachers' perceptions of student feedback and how it affects their teaching choices. A survey was sent out to all teachers at the School of Business, Economics and Law at the University of Gothenburg, Sweden. The study found that student feedback is perceived positively by university teachers, has a large impact on their teaching and helps improve courses. Student feedback pushes teaching in the direction of fewer lectures and more tutorials, seminars and case studies. Teachers receiving negative student feedback experience more negative feelings related to the feedback, and are also more likely to introduce unjustified changes to their teaching in order to please students. These teachers also tend to have less teaching experience. However, a very large majority of teachers have a high level of professional pride and integrity and do not make (as they perceive them) unjustified changes to their teaching.