Excessive drinking among college students, which is influenced by an array of factors ranging from campus norms to membership in student organizations, has been linked to consequences including motor vehicle accidents, cognitive deficits, arrests, overdoses, assaults, and death. Considering the severity of consequences related to drinking, education on alcohol safety is essential. Communicating alcohol safety messages via social media outlets serves as a platform for members of campus-based student organizations to influence their peers to practice safe alcohol behaviors, which may lead to a decrease in negative alcohol-related outcomes for college students. This teaching technique will engage participants to develop social media messages to advocate for and promote alcohol safety. The leadership qualities of communicating, listening, and having relationships will guide participants as they create advocacy messages for alcohol safety that can be shared on social media outlets.