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ERIC Number: EJ1152674
Record Type: Journal
Publication Date: 2017
Pages: 17
Abstractor: As Provided
ISSN: ISSN-0040-0912
The Online Promotion of Entrepreneurship Education: A View from Canada
Pizarro Milian, Roger; Gurrisi, Marc
Education & Training, v59 n9 p990-1006 2017
Purpose: The purpose of this paper is to empirically examine how entrepreneurship education is being marketed to students within the Canadian university sector. Design/methodology/approach: A content analysis of the webpages representing 66 entrepreneurship education programs in Canada is performed. Findings: Entrepreneurship education is found to be framed as providing students with a collaborative learning experience, useful hands-on skills with real world applications and an entrepreneurial mindset. Research limitations/implications: This study looks at only one type of promotional material, and thus, further research is needed to triangulate its findings. Originality/value: This is the first study that empirically examines the marketing of entrepreneurship education in Canada.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A