The North Carolina State University Libraries has long recognized the financial burden textbook costs place on students. By crosswalking information on use of our textbook collection with textbook cost and course enrollment data, we have begun to map the environment for textbook use at the university and identified opportunities for faculty outreach in promoting alternatives to traditional textbooks, including our Alt-Textbook program. This article describes our programs, our investigation of textbook use patterns, and how we are using these data to inform our practice.