NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
PDF on ERIC Download full text
ERIC Number: EJ1151897
Record Type: Journal
Publication Date: 2017-Nov
Pages: 13
Abstractor: As Provided
ISSN: EISSN-1545-679X
Understanding Business Analytics Success and Impact: A Qualitative Study
Parks, Rachida F.; Thambusamy, Ravi
Information Systems Education Journal, v15 n6 p43-55 Nov 2017
Business analytics is believed to be a huge boon for organizations since it helps offer timely insights over the competition, helps optimize business processes, and helps generate growth and innovation opportunities. As organizations embark on their business analytics initiatives, many strategic questions, such as how to operationalize business analytics in order to drive the most value, arise. Recent Information Systems (IS) literature have focused on explaining the role of business analytics and the need for business analytics. However, very little attention has been paid to understanding the theoretical and practical success factors related to the operationalization of business analytics. The primary objective of this study is to fill that gap in the IS literature by empirically examining business analytics success factors and exploring the impact of business analytics on organizations. Through a qualitative study, we gained deep insights into the success factors and consequences of business analytics. Our research informs and helps shape possible theoretical and practical implementations of business analytics.
Information Systems and Computing Academic Professionals. Box 488, Wrightsville Beach, NC 28480. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A