The Perception of Politicians and Political Issues: A Multidimensional Scaling Approach.

Shikiar, Richard

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Peer reviewed

ERIC Number: EJ115180

Record Type: Journal

Publication Date: 1974

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The Perception of Politicians and Political Issues: A Multidimensional Scaling Approach

Shikiar, Richard

Multivariate Behavioral Research, 9, 4, 461-77, Oct 74

Represents an attempt to jointly scale both political issues and political candidates in the same space, using Tucker's (1972) three-mode mutidimensional scaling model. (Author/RC)

Descriptors: Factor Analysis, Individual Differences, Multidimensional Scaling, Political Attitudes, Political Issues, Politics

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