In this paper I suggest that Spinoza's understanding of virtue and collective flourishing, rooted in his psychological and ethical egoism, offers a fresh perspective on the question of egoism in education. To this end, I suggest an understanding of the teacher as egoist, where the self-seeking of the teacher is conditioned by--and runs parallel to--the flourishing of his or her students. The understanding of the egoistic teacher is offered as a productive counter-image to the altruistic ideal in education as well as to the commonplace conception of the teacher as primarily a provider of services and the student as a consumer on an educational market.