ERIC Number: EJ1150783
Record Type: Journal
Publication Date: 2017
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1927-6044
EISSN: N/A
The Capstone Sales Course: An Integral Part of a University Level Professional Selling Program
Titus, David; Harris, Garth; Gulati, Rajesh; Bristow, Dennis
International Journal of Higher Education, v6 n4 p28-37 2017
The Capstone Sales course is the final in a sequence of five required courses in a 15 credit Professional Selling program housed in the Marketing Department at St. Cloud State University. The course is heavily focused on experiential learning activities for senior-level sales students. In this paper details of the course design, instructor and student deliverables, grading rubrics, student project/assignment guidelines, and a suggested course schedule are presented.
Descriptors: Sales Occupations, Retailing, Business Administration Education, Experiential Learning, Learning Activities, Curriculum Design, Behavioral Objectives, Scoring Rubrics, Student Projects, Assignments, Scheduling, Course Descriptions, Learning Modules, Social Media, Technology Uses in Education, Practicums, Marketing
Sciedu Press. 1120 Finch Avenue West Suite 701-309, Toronto Ontario, Canada M3J 3H7. Tel: 416-479-0028; Fax: 416-642-8548; e-mail: ijhe@scieduca; Web site: http://www.sciedupress.com/ijhe
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Minnesota
Grant or Contract Numbers: N/A