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ERIC Number: EJ1148715
Record Type: Journal
Publication Date: 2017-Aug
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1090-1981
EISSN: N/A
Pairing Animal Cartoon Characters with Produce Stimulates Selection among Child Zoo Visitors
Karpyn, Allison; Allen, Michael; Marks, Samantha; Filion, Nicole; Humphrey, Debora; Ye, Ai; May, Henry; Gardner, Meryl P.
Health Education & Behavior, v44 n4 p581-589 Aug 2017
In order to address the pervasive trend of underconsumption of fruits and vegetables among children, we examined the hypothesis that children would be more likely to select fruits (apple slices, bananas, and oranges) and vegetables (baby carrots) when paired with animal cartoon image than when available without the character image. Tested in a randomized experiment using counterbalancing, products were arranged on two tables at two separate family fun nights held at a local zoo. Animal character produce parings were manipulated by placing one of two animals (tamarin or iguana) next to two of the four fruit or vegetable selections at each table, and by changing when available without the image. In total, 755 produce selections were made. Significantly more products paired with a character were selected (62.38%) than the same products, not paired (37.62%), ?[superscript 2] = 46.32, df = 1, p < 0.001. The odds ratio of the treatment versus control was 1.66 (i.e., 471/284), indicating that children were 66% more likely to select a snack when paired with an animal cartoon. Study findings highlight the positive impact of animal cartoons on children's fruit and vegetable snack selections, and results suggest the potential for using animal cartoons to encourage fruit and vegetable selection for children.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: National Institute of General Medical Sciences (NIH//DHHS)
Authoring Institution: N/A
Identifiers - Location: Delaware
Grant or Contract Numbers: U54GM104941